In celebration of 10 years, we revealed a fresh new installation at our #WCOpopupshop in Bangsar, Kuala Lumpur to introduce our 10th anniversary capsule Chasing Clouds.
Inspired by everything the world has experienced through 2020 and the brand’s decade-long journey thus far, the new store installation, in collaboration with homegrown floral artisan BloomThis, features a reimagination of our 10th year lookbook campaign set, conceptualized during the lockdown period amidst the global pandemic. Eager to experience the outdoors, we were inspired to recreate the vastness of the universe from within our indoors campaign set, as a representation that light and beauty is a state of mind.
Upon entering the store, our newly refreshed #WCOpopupshop greets customers with a floor to ceiling arch doorway, illuminated with a lustrous meadow field of pink, white and yellow baby’s breath. Our brand friends will be elated to find that our store’s Instagram-friendly mirror dons a new facelift of powdery cloud decals as an ode to our 10th anniversary capsule Chasing Clouds. The large mirror reflects two jewel cubes, selectively crafted with an abstract cascade of baby’s breath, giving our #WCOgirlgang a fresh selfie opportunity.
Designed for optimal customer experience, the installation evokes an ethereal energy and is filled with Instagrammable corners, true to Wanderlust + Co’s digital DNA.
The Chasing Clouds installation is a collaboration with homegrown floral artisan BloomThis, and will remain in-store till December 2020. As part of the collaboration, BloomThis has launched a capsule of freshly minted dried flowers as the perfect addition to your home decor!
Check out the Wanderlust + Co x BloomThis floral collection here.