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Our Story

Our Story

Wanderlust + Co is a jewelry label for dreamers and lovers.
Designed by women, for women; our goal is to create trendy affordable jewelry without compromising on style, quality and the planet. The word ‘Wanderlust’ stands for the desire to continuously seek inspiration and to have a growth mindset. That ethos is reflected in the energy of our unique yet wearable pieces, which serves as a positive daily reminder for the wearer.

Join the #WCOgirlgang and discover adventure in your every day.

Our Jewels

Every season, our design journey starts at the heart of our founder, Jenn Low, together with our creative team that’s 90% female powered. Keeping our eyes and heart open always to new trends, materials, shapes and possibilities, we sketch first on paper, before transforming designs into digital drawings and 3D samples. Confirmed designs go through a product-centric focus group process, where quality and functionality are tested by real people in their every day lives, before it’s carefully hand-crafted by our artisans.

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Made with Care

Wanderlust + Co jewels are crafted of both sterling silver and quality recycled brass, free of lead and nickel. Each piece is plated with 14K-18K gold and rhodium, and e-coating to maintain the lustre of the pieces for longer. Often the designs are accented with extra sparkle ranging from glass stones, cubic zirconia gems, ethically sourced opals, and more.

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Labor of Love

Meet the makers behind our jewelry - artisans who have years in handcraft experience. Our ethos is to create pieces with people in mind first. We’re serious about building a safe working space for our makers and only work with factories that are committed to global ethical trade standards. Together, we responsibly deliver you conscious pieces and beautiful stories you’ll love.

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About Jenn

Little things, make big days...

When Wanderlust + Co was just an idea in my bedroom in Melbourne, Australia, never did I imagine that one day our pieces would travel to jewelry lovers globally.

Today, after almost 10 years, our dream and mission is powered by the team based at our global headquarters in Kuala Lumpur, Malaysia. Supported by our partners around the world, we are proud to be a female-led, Asia based brand, more committed than ever to the core of our brand story and design process - to make unique yet affordable pieces inspired by intuition and individuality, without sacrificing comfort or quality.

We are grateful for our #WCOgirlgang around the world, for inspiring us with their radiant energy, and motivating us to continue to create with care in the years to come.

Jenn Low
Founder & Managing Director
Follow her on the ‘gram: @jennlow.wco

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